General audience can join customization as easy as it gets.
It's so exciting to see people using Funji app.
However, web is the start, the easiest solution of mass customization.
It will go much further than that.

so Some findings from the project, Funji are;

1. Take advantage of web
There was an article in ZD net talking about web mash ups.
Web is a good starting point since it's easy enough already thanks to user interface and technological development.

2. Millions of possibilities when there is no right or wrong.
Take a look at a List of Top 10 mass customization websites.

Teas, recepies, dolls, bras. Those don't have a right answer. It's about your personal taste or it fits Only you. People can do whatever you want.

3. Have pre-made options.
Some people love DIY but some don't. The experience of making something of their own selecting options can be satisfying even though they don't make from scratch.

Question) What is the vaule after customizing it?
Will the experience of using customized product be different?
Using something just for you must create different experience.
Ultimate mass customization would make people feel special every time they use it.
I like the products that people can show off rather than use it for practical reason.
Think of the success of Nike ID and the failure of Levi's custom made jeans. ;)

- Posted by  Shinyoung Park